Who We Are
Our Story
Florida Synthetic Turf was founded out of passion and necessity. Business partners Matt Morman and Connor Sweeney had created a success golf green design and installation business in the Midwest and found themselves with a very skillful group of installers than needed a place to build in the snowy months. They decided to take their talents South for the winter and build throughout Florida. It was quickly determined that the group loved Florida and Florida loved them. Within a year the team was building year-round in the Sunshine State and had set up a permanent location in Jacksonville, followed by Orlando.
Our passion for building beautiful Short Game Greens throughout the North and South has morphed into a passion for building high quality synthetic turf projects of all kinds including bocce courts, pet runs, lawns, rooftop escapes and more.

Our Values
At Florida Synthetic Turf, our values guide everything we do. We pride ourselves on being reliable and professional, delivering results you can trust. With a playful and adventurous spirit, we push boundaries to create cutting-edge solutions that elevate your golf experience.

Reliable and professional

Playful and adventurous

Cutting-edge and trustworthy
Our Team
Meet the Industry Leaders in Synthetic Turf Solutions

Jay Gallo
Vp of sales
After graduation, Jay was ‘drafted’ to become Bethlehem Steel’s head golf professional at age 19. He joined the PGA of America, becoming a Class A member at age 21. At the same time, as a full-time student at Northampton College, Jay ran the 27-hole Donald Ross course, becoming General Manager through the transition to a private club named Silver Creek. After 25 years and a move to Jacksonville, Fl., he was introduced to Tour Greens owners in 2012. Thus began a great journey with the cutting-edge synthetic turf putting green company with 30 years of experience in creating many advancements in yarn, turf and construction methods. After working on numerous complex projects together, including 1st Tee Gulf Coast and Balsam Mountain’s target green complex, Jay and Matt Morman developed a relationship that exists to this day.

Dean Wilson
General Manager
Relatively new to the Synthetic Turf industry, Dean spent 18 years as an award winning PGA Professional within the Middle Atlantic and North Florida Sections. Dean shares the same love of the game of golf as the many members and fee players that he would host, teach and play alongside while managing the business side of the club where he hung his hat. His biggest career thrill was to work alongside Johnny Miller and the JMDesign team as the Director of Golf while building and growing in the Harmony Golf Preserve in Central Florida. As the General Manager for Florida Synthetic Turf, It’s that same passion that now drives Dean to deliver the excitement from start to finish of a Synthetic Turf build of a Putting Green, Lawn and or Pet area for Residential and Commercial alike. “There is nothing like seeing the reactions of our clients who roll putts for the very first time on their green and know that I had a hand in helping design and build it. Dean is a proud resident of Chuluota Florida. Loves spending time with his wife Michelle, especially with a glass of wine and all of his adult children. And of course Luca too, the family Bernese Mountain dog.

Michael Mahaffey
Brand ambassador
After returning from serving 6.5 years in the Air Force Michael turned pro at the same golf course he worked at in High School in 1981. After 20 + years in the golf business he owned his own synthetic turf company, starting in 2001 until 2009. After working for several high end clubs in Wyoming, Cape Cod and Florida as a Caddie Manager, Michael is ready to use his knowledge and talent with Florida Synthetic Turf. He currently lives in Tampa with time spent in New Smyrna beach. He has 3 children and 4 grandchildren.

Shannon Thomas-Scheetz
executive assistant
Born and raised in Dublin, OH, Shannon graduated from The Ohio State University with a degree in Fashion Merchandising and spent her first decade in that industry. After working for Matt’s wife at Zulily and taking a break to raise her two children, Cade (3) & Carly (2), Shannon felt the drive to return to the workforce. Now, she passionately operates Florida Synthetic Turf, brings her integrity, communication skills, organization, and attention to detail to the forefront.

Matt Morman
Owner
Matt was born and raised in Westerville, OH and attended high school at Columbus Academy. He went on to earn his Business Degree with a specialization in Professional Golf Management from Mississippi State University. This was followed by 13 years as a PGA of America Professional with time spent at Scioto Country Club, Jim McLean Golf Schools and lastly as the Director of Golf at Shooting Star in Jackson Hole, WY.
Matt met Michele (Category Manager for Cardinal Health) in 2007 and they married in 2009. They have two growing children, Mackenzie Grace and Rexford Hayes, and live in Gahanna, Ohio.
Matt started in the synthetic industry in 2013 as a Regional Sales Manager for The Recreational Group (XGrass, Tour Greens, Versacourt). In 2015 Matt was promoted to Vice President of Operations for the Tour Greens brand and focused on growing the Tour Greens dealer network and large scale golf specific projects. In 2017 Matt started Tour Greens Columbus, which became Tour Greens Ohio in 2018. Also in 2018 Matt partnered with Connor Sweeney (Tour Greens Michigan) and Mark Pflaumer (Tour Greens WNY) to create Midwest Synthetic Turf. The group installed putting greens across 7 states. Connor and Matt took MST to the Florida market in 2020 and in 2023 started Florida Synthetic Turf (Tour Greens North Florida & Central Florida). Matt and Connor continue to own Florida Synthetic Turf together, with Matt serving as the CEO, but have split their northern businesses. Matt is the sole owner and operator of Maxx Turf (Tour Greens Ohio & Indiana). Matt has sold and installed over 1,000 synthetic turf projects across 19 states including California, North Dakota and Alabama.